Rajeev Jhawar’s Usha Martin improves with renewed vigor with its focus on capacity building
Over the last 60 years, Usha Martin Limited have been able to establish themselves as one of the world’s leading manufacturers of wire rope. Their multi-units and diversified portfolio of products, coupled with superior quality products and services have enabled them to emerge as a globally trusted brand. Rajeev Jhawar led Usha Martin currently focuses on building pathways to sustainable growth. In order to continue to be sustainable, resilient and future ready, Usha Martin is preparing plans for augmenting capacity and capability building.
Post divestment of its Steel Business Undertaking, Usha Martin has improved with renewed vigor with its focus on capability building, debottlenecking of constraints and increase in productivity of key products to remain agile and competitive. There is focused effort for planned capability building by adding new machines for producing high end ropes and value-added products. Rajeev Jhawar Usha Martin has also cautioned all to remain agile and responsive to the changing market needs and focus on increasing market share in high contributory products.
Usha Martin Group is a continuously evolving organization and global leader in finding innovative solutions for industry-wide problems. Their commitment is to ensure that their wide range of products are designed towards the highest quality, whereas safety, performance and sustainability is the constant focus. The market leader in India in wire ropes, Usha Martin has the capacity to produce a wide range — from 4.8 mm to 130 mm in diameter — of wire ropes. Rajeev is bullish about the segment and expects oil & gas, ports and shipping to be the growth drivers. On a consolidated basis, 35–40 per cent of Usha Martin’s revenue is from exports to Europe, South East Asia, the US and the Scandinavian countries.
Further, the plans for addition of capacity would focus mainly upon debottlenecking constraint areas and increase productivity of key products. With these plans in hand, Rajeev Jhawar Usha Martin remains confident of making deeper inroads into international markets with high contributory products. It is also expected that with steady infrastructure spending by the Indian government, specialty products used in construction and infrastructural sector may become one of the key growth drivers for the company in the future years. The future outlook is expected to be a mixed bag of both opportunities and challenges with the key being the company’s adaptability and proactive adjustments to an ever-changing macro-economic environment, Rajeev Jhawar hopes.